Internet Marketing Consultant London Blog: Setting Your Website Objectives

By | January 24, 2012

Setting Your Website Objectives

Jeremy Nelson-Smith The Internet SpecialistIt never ceases to amaze me how many businesses do not take the time to set even the simplest of objectives for their website.

Many businesses actually develop a strategy, even a complicated one, without having any clear idea of what objective(s) the strategy is designed to achieve. I was always taught that setting objectives comes before developing a strategy!

Objectives do not have to be complicated. One side of A4 or less will suffice to put them down, so they can be referred to, progress measured, amendments made.

So, if you really, really want your website to maximise its ROI (return on investment) I heartily recommend you:

1. Set SMART* lead generation objectives.

It’s essential to set SMART* lead generation objectives so that you can determine what does and doesn’t work. Set specific targets which you can track and measure.

Check your progress regularly, at least once a month (more often for some activities like new Google AdWords campaigns).

If you don’t spend time setting your objectives, how will you ever know how successful (or not) your lead generation programme has been and what ROI it has delivered? Just do it!

(*SMART = Specific, Measurable, Achievable, Realistic, Time-limited)

Wishing you every success with your business!


Setting objectives is just one of the many tips to be found in my free booklet ‘How to Generate More Revenue from Your Website – Guaranteed!’. Visit my Home page to get your copy!

Internet Marketing Consultant London Blog