Category Archives: Internet Marketing London

Website Traffic Generation using ‘traditional’ media.

Website Traffic Generation using ‘traditional’ media. The take out of this blog is: don’t forget to consider ‘traditional’ media when planning your website promotion campaigns. If you want your website to deliver revenue into your business then it must attract increasing numbers of quality traffic, i.e. visitors (quality visitors are those who are more likely… Read More »

Google Analytics – Capturing the value of Social Media.

Google Analytics – Capturing the value of Social Media. New set of Social Reports released by Google. In terms of building visibility and authority on the Web, which is what largely determines your search rankings, the value of what I call online PR and within that social media is growing by the day. Up to… Read More »

Is your Internet marketing geared up for the U.K.’s online explosion?

Is your Internet marketing geared up for the U.K.’s online explosion? Two sets of statistics hit the headlines this week that show just how the U.K.’s love affair with the Internet and World Wide Web continues. 10 millionth .uk domain name registered: firstly Nominet announced that the 10 millionth .uk. domain name has just been… Read More »

Backlinks: Google changes the way it evaluates links

Backlinks: Google changes the way it evaluates links. On Feb 27th on Inside Search, its official search blog, Google announced: “Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off… Read More »

The Rise and Rise of the Smartphone

The Rise and Rise of the Smartphone. An interesting question for anyone involved in Internet Marketing: How best to connect with customers using smartphones? A short article in the February 16th Metro that mentions recent survey data from Cisco Systems, the computer networking company, should be a clear indication to both internet marketing consultants and business owners… Read More »

Internet Marketing Consultant London Blog: Setting Your Website Objectives

Setting Your Website Objectives It never ceases to amaze me how many businesses do not take the time to set even the simplest of objectives for their website. Many businesses actually develop a strategy, even a complicated one, without having any clear idea of what objective(s) the strategy is designed to achieve. I was always… Read More »

Internet Marketing Consultant London Blog: New Cookie Regulations – how will they affect you?

New Cookie Regulations – how will they affect you? New cookie regulations came into force in May 2011. Website owners have until May 2012 to comply. So, if you’re a website owner you need to a) be aware of the regulations and b) ensure you comply with them by May 2012. These regulations are designed… Read More »

Internet Marketing Consultant London Blog: Lead conversion fundamentals – maximise visitor engagement and response

Lead conversion fundamentals – maximise visitor engagement and response Attracting quality visitors to your web pages is hard work which takes time and money. It makes sense therefore to ensure that your visitors are as engaged as possible when they land on your site. So: 1. Make sure your content loads quickly so visitors don’t… Read More »

Internet Marketing Consultant London Blog: The Wonders of Google Analytics (Part 2): Visitors Flow Report

The Wonders of Google Analytics (Part 2): Visitors Flow Report Do you want to see a flow diagram of just how your visitors are moving through your web pages, whether they’re reaching the right pages or abandoning their visit too early? Well, thanks to the new Google Analytics Visitors Flow Report you can now see… Read More »

Internet Marketing Consultant London Blog: The wonders of Google Analytics (Part 1): new Real-Time Visitor Reporting

The Wonders of Google Analytics (Part 1): new Real-Time Visitor Reporting A lot of people say negative things about Google wanting to dominate the online world, dominate the Universe etc., but on the whole I’m not one of them. When you look at what they provide for free to the SME owner or senior manager… Read More »