SEO, Pay-Per-Click Advertising and Google Analytics: the different ways I can help you get the best out of your website.
Search Engine Optimisation (SEO) – maximise your web traffic with Google page one rankings.
This process is called Search Engine Optimisation (or SEO) and should be the cornerstone of any good internet marketing campaign. Done right, SEO means that your ideal clients, who are already actively looking for the services you offer, are quickly directed to your website by a simple internet search.
A high ranking in search engine results immediately establishes you as a serious business – one of the top businesses in your segment. And that’s before they’ve even arrived at your web site! Achieving SEO success nowadays involves many different elements including the right keywords, getting quality inbound links from other sites and plenty of high-quality content that keeps site visitors coming back for more.
Successful implementation of key SEO elements will place you in the best position to achieve high rankings for your web pages – and that’s what I will help you to do.
If you need an experienced SEO expert who can help you get more quality visitors to your web pages, call me now on 00 44 (0)7530 151433.
PPC (Pay-Per-Click) – can create instant quality traffic to your website.
Pay-Per-Click advertising (like Google AdWords or Bing Ads) can be a highly cost-effective form of online advertising where your adverts can appear on many different types of web pages. There are many different styles of ad format, some of which are usually more suitable for a business than others, depending on marketing objectives, target audience(s), budget etc.
Pay-per-click advertising is not right for all businesses, but can yield very effective results if applied in the right way. I can provide you with an honest and objective assessment of whether PPC is right for your business. If it is, as an experienced PPC practitioner I will help you develop highly effective PPC campaigns and enable you to continually get the best results from them. It could be just what you need to take your internet marketing to the next level.
It is worth noting that, if you have not used PPC before, both Google Adwords and Bing Ads offer incentives to try them. Just call me on 00 44 (0)7530 151433 to find out more about this.
Web Analytics – consistently measuring your website performance is vital for long-term success.
Great internet marketing doesn’t stop with designing a first-class web site. Something that gets outstanding results one month may not work at all in a year’s time. For this reason, it’s essential that you continually monitor your results, eliminate anything that isn’t working and constantly strive to improve what does. I can teach you everything you need to know about web analytics, including what you need to monitor, how to monitor it and how to act on your findings. This way you can make sure every single element of your site gets the results you want and keeps getting them, providing the best possible return on investment. Call me on 00 44 (0)7530 151433 to discuss.