Category Archives: Internet Marketing

Google Analytics Audience Engagement

Google Analytics Audience Engagement Audience Engagnment is something you should be regularly measuring in your Google Analytics reports. Knowing how engaged, or not, your visitors are with your site generally and with your content in particular will give you a good indication about how you should be improving and refreshing both the layout and the… Read More »

Website Traffic Generation using ‘traditional’ media.

Website Traffic Generation using ‘traditional’ media. The take out of this blog is: don’t forget to consider ‘traditional’ media when planning your website promotion campaigns. If you want your website to deliver revenue into your business then it must attract increasing numbers of quality traffic, i.e. visitors (quality visitors are those who are more likely… Read More »

Google Analytics – Capturing the value of Social Media.

Google Analytics – Capturing the value of Social Media. New set of Social Reports released by Google. In terms of building visibility and authority on the Web, which is what largely determines your search rankings, the value of what I call online PR and within that social media is growing by the day. Up to… Read More »

Is your Internet marketing geared up for the U.K.’s online explosion?

Is your Internet marketing geared up for the U.K.’s online explosion? Two sets of statistics hit the headlines this week that show just how the U.K.’s love affair with the Internet and World Wide Web continues. 10 millionth .uk domain name registered: firstly Nominet announced that the 10 millionth .uk. domain name has just been… Read More »

Backlinks: Google changes the way it evaluates links

Backlinks: Google changes the way it evaluates links. On Feb 27th on Inside Search, its official search blog, Google announced: “Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off… Read More »