Tag Archives: internet marketing

Google Analytics Audience Engagement

Google Analytics Audience Engagement Audience Engagnment is something you should be regularly measuring in your Google Analytics reports. Knowing how engaged, or not, your visitors are with your site generally and with your content in particular will give you a good indication about how you should be improving and refreshing both the layout and the… Read More »

Google Analytics – Capturing the value of Social Media.

Google Analytics – Capturing the value of Social Media. New set of Social Reports released by Google. In terms of building visibility and authority on the Web, which is what largely determines your search rankings, the value of what I call online PR and within that social media is growing by the day. Up to… Read More »

The Rise and Rise of the Smartphone

The Rise and Rise of the Smartphone. An interesting question for anyone involved in Internet Marketing: How best to connect with customers using smartphones? A short article in the February 16th Metro that mentions recent survey data from Cisco Systems, the computer networking company, should be a clear indication to both internet marketing consultants and business owners… Read More »