Blogging for SEO: 3 more Top Tips for Powering your Google visibility

Blogging for SEO: 3 more Top Tips for Powering your Google visibility

By Jeremy Nelson-Smith, Internet Marketing Expert

Jeremy Nelson-Smith The Internet Specialist

The more visible your blog posts are both on your own web pages and other internet sites the more effective they will be in raising your Google profile via higher and more numerous natural / organic / unpaid rankings. And the higher your profile on Google the more likely you are to get increasing numbers of interested visitors coming to your site.

In my first blog on this topic my first three Top Tips were:

  • Choose blog topics that your target audience is genuinely interested in and want to read!
  • Choose blog topics that match what people are searching for on Google right now.
  • Use the right keywords, in the right places in your blog

Here are three more Top Tips for effectively using your blog posts to raise your visibility on Google:

1.      ‘Syndicate’ your blog content on social networking sites

Your blog content itself or links to it should be appearing on your social networking sites as soon as its published on your own website – in particular Twitter, LinkedIn, Facebook and Google+ are all sites that can multiply your internet visibility and reach many times over.  If you haven’t investigated Google+ yet then make it a priority as Google is beginning to factor Google+ content into its search results.

2.      Use Google+ Authorship to make sure you are published as a Google ‘verified’ author

After doing this your content will stand a much better chance of being shown with your profile image (make sure you have one on your Google+ profile) and name as part of the search result – in time this will begin to establish you as an authoritative source of good valuable content.

3.      Use photos, info graphics and video content in your blogs wherever possible

Words will almost certainly form the basis for the majority of your blog content. However, you should try to add variety and interest to your blog posts by using images, videos and info graphics wherever they genuinely add value; and not only will it interest your readers it will also add ranking value to your blogs as Google loves this kind of content.

Remember one thing when writing your blog content: however much you want to increase your Google visibility via higher search rankings for your blog posts, your content should first and foremost be written for the benefit of your audience. If you do that and focus on topics that are current, relevant and above all what your audience is looking for then you won’t go far wrong, and in time Google will reward you!

Google+: Why it’s becoming more important for your SEO

Google+: Why it’s becoming more important for your SEO

Jeremy Nelson-Smith The Internet Specialist

Google+: you’ve probably heard about it, may even have dipped your toe in the water by creating your own profile with associated business page (if you haven’t then I suggest you get on with it!).

Basically, Google+ is the Big G’s answer to Facebook, but with an added bonus that Facebook can’t match and that’s this: since Google+ is a Google property (duh!) Google can choose how much it uses your Google+ content to influence your content’s natural search results.

By posting interesting, authoritative content on your Google+ pages, particularly with you identified as the author, using Google Authorship (very important, so make sure you read about it), you stand a much better chance of getting your blog content visible in natural search results (which we all know are dominated by Google).

And the more content you publish like this, the more visible it will become, the more people wil read it, share it, ‘Like’ it, and the more authoritative you, as an author, will become, and the more authoritative you become the more your content’s search visiblity will benefit. You get the idea.

Here’s a excellent article on Google+ by Nathan Safran of Search Engine Watch, I strongly suggest you read it.

All the best

Jeremy

SEO: Google Penguin 2.0 is coming.

Google Penguin UpdateSEO Penguin 2.0: What to expect from Google in the next few months (or even weeks).

Penguin 2.0 is coming. Here’s Matt Cutts’ preview of what may be coming in the next few weeks from Google’s Webspam Team (note ‘may’ as he stresses this is not gospel, definite or final.

Watch Matt Cutts’ video

My reading of what he says: if (as you should be) you’re focusing on providing authoritative content particulary with Google Authorship attached and avoiding any link spamming, then you should be fine, in fact probably better off. If you’re not and you’re still trying to manipulate search results, especially via link spamming, then probably watch out.

Basically, then, it looks like an even more focused effort from Google to strengthen what they’ve been trying to do for quite a while: remove any influence webmasters/site owners have on manipulating organic search results.

Jeremy Nelson-Smith (20/05/13)

Blogging for SEO: 3 Top Tips for Powering your Google visibility

photo (3) - Version 2Blogging for SEO: 3 Top Tips for Powering your Google visibility

By Jeremy Nelson-Smith, Internet Marketing Expert

Your blog (you have got one haven’t you?) can be very effective in raising your Google visibility via higher and more numerous natural / organic / unpaid rankings. But just any old blog simply will not do! Google wants to see loads of interesting, authoritative, ‘of-value-to-the-reader’ content, not meaningless waffle.

Here are 3 top tips for making your blogs effective in raising your Google rankings:

1.      Choose blog topics that your target audience is genuinely interested in and want to read!

Duh! Well, that’s obvious I hear you say, but just look at the number of blogs pushed out onto the internet by businesses that are of no interest whatsoever to their audience. Old favourites like the Christmas Party, the staff trip to Thorpe Park, the health of the office dog etc. etc. belong in the News section of a website, not the Blog.

So, when thinking about your next blog topic, ask yourself:

If I was one of my target customers would I really want to read this?

Will this really be of value to the person who reads it?

If the answer is ‘yes’, write it, if it’s ‘no’ then choose another topic.

2.      Choose blog topics that match what people are searching for on Google right now.

As well providing your audience with valuable, interesting stuff to read, what you are trying to do with your blogs is get search results for your blog post on Google – that’s the ‘holy grail’ here. The more of your posts that appear as individual search results in their own right, the more people you will get visiting your web pages.

So, it stands to reason that your blog content will only get decent results on Google if the topic closely matches what people are already looking for.

Here’s a real-life example: one of my clients is a law firm specialising in employment law. When deciding what topic to focus on for their next blog one of the first questions they ask is ‘what are the ‘hot topics’ in employment law right now?’. If the answer is, for example, ‘changes to redundancy law’ then that’s the topic for the blog. An authoritative, interesting piece, that’s really helpful and informative and is in tune with what people want to read about right now is much more likely to score in the search results.

3.      Use the right keywords, in the right places in your blog

Your blog may be the most interesting, relevant, ‘valuable-to-the-audience’ piece ever written about the topic but if Google can’t read the right keyword ‘signposts’, then chances are it won’t get indexed correctly, meaning it won’t get found.

So, find the search keywords people are using about the topic via the Google AdWords keyword tool (search for it on Google) and use them:

  1. In the title of your blog post
  2. In the main heading
  3. In the text, early on in the first or second sentence if possible.

N.B. Be very careful not to overuse your chosen keywords in your blog. Google just wants ‘signposts’ so it can match search queries with content – it does not need to be ‘beaten over the head’ with keywords – if you use them to often Google may penalise you with lower rankings. Just be sensible and work keywords into your text so they appear naturally and not too often – a few times only is usually fine.

Follow these tips and you’ll go a long way to improving your chances of improving your visibility on Google.

Happy blogging!

How to use Google Analytics Dashboards

Jeremy Nelson-Smith The Internet SpecialistHow to use Google Analytics Dashboards

Google Analytics Dashboards are extremely useful for getting a snapshot view of your key data, e.g. visit numbers, bounce rate etc. You can create different dashboards, which allows you to create data sets that can be emailed to different colleagues in your company, for example.

Google Analytics have just updated the Dashboard feature in two important ways – firstly they now have a cleaner look that in my view presents the data better and secondly and more importantly they are now available with Advanced Segments data. This means you can see snapshots of data segmented in various ways, e.g. by paid and non-paid search, direct and referral visitors.

Take a look at my How to use Google Analytics Dashboards video to get a fuller picture – I hope you find it helpful.

All the best.

Jeremy Nelson-Smith, The Internet Specialist.

 

 

 

Google Analytics Audience Engagement

Jeremy Nelson-Smith The Internet SpecialistGoogle Analytics Audience Engagement

Audience Engagnment is something you should be regularly measuring in your Google Analytics reports.

Knowing how engaged, or not, your visitors are with your site generally and with your content in particular will give you a good indication about how you should be improving and refreshing both the layout and the content on your web pages.

If the majority of your visitors are only staying a very short time and only looking at one page then its a sure sign that you need to do something, and fast!

Watch this video: My Google Analytics Audience Engagement video should help you understand more about this vital set of metrics and how to go about finding and interpreting the data. I hope you find it useful.

Best wishes.

Jeremy Nelson-Smith, The Internet Specialist

 

 

 

In-Page Analytics Enhanced Link Attribution

Jeremy Nelson-Smith The Internet SpecialistGoogle Analytics: In-Page Analytics Enhanced Link Attribution

Are you using In-page analytics to look at visitor behaviour on your web pages? If so then you’ll have been as frustrated as I have been at its limitations. At best it was only a general indication of how visitors were clicking on the various elements on any given page.

Well, now the Big G has announced Enhanced Link Attribution. This is a big step forward and should give all us analytics lovers a much more accurate idea of which elements are being used by visitors and which are not.

All you have to do to take advantage of the new functionality is add a new code snippet to your existing GA code and switch ELA on via the Admin tab in your GA interface.

To get the lowdown on what ELA can offer you go to this Google Analytics Enhanced Link Attribution page.

Do it, it’s a no brainer for anyone who really wants to know what their visitors are doing and just as importantly not doing.

All the best.

Jeremy Nelson-Smith, The Internet Specialist.

How to use Google Analytics Shortcuts

Jeremy Nelson-Smith The Internet SpecialistHow to use Google Analytics Shortcuts

Using the Shortcuts feature in Google Analytics can save you a lot of time by allowing you to access your favourite reports without having to recreate them every time you access your GA data.

To find out how to use Google Analytics Shortcuts have a look at my How to use Google Analytics Shortcuts video.

All the best

Jeremy Nelson-Smith, The Internet Specialist

Google Analytics – Removal of Home Tab from main User Interface

Jeremy Nelson-Smith The Internet SpecialistGoogle Analytics – Removal of Home Tab from main User Interface.

Where has the Home tab gone? Sometimes the boys and girls at Google Analytics throw us a change out of nowhere and this is one; the Home tab has dissappeared, the Standard Reporting tab has become just Reporting and we have a My Stuff heading at the top of the left hand menu, under which we have Dashboards, Shortcuts and Intelligence events. The Real-Time data is now under Standard Reports which is now in the left hand menu.

Have a look at my video to see the change.

All the best.

Jeremy Nelson-Smith, The Internet Specialist.

 

 

 

Google Analytics: How to add a new User or Administrator

Jeremy Nelson-Smith The Internet SpecialistHow to add a new User and/or Administrator to your Google Analytics account.

Giving someone else the ability to view your Google Analytics data without having to share your login details with them is very useful and very easy to do. This might apply to work colleague or professional advisor.

You can choose to make someone a User, in which case they have ‘viewing’ rights only and cannot change or add anything, or an Administrator, which gives that person the same rights as you. So be careful who you add as an Administrator! I hope you find this video useful.

 

Click here to view the video: How to add a new User and/or Administrator to your Google Analytics account.

 

Best wishes.

Jeremy Nelson-Smith, The Internet Specialist.