Google+: Why it’s becoming more important for your SEO

Google+: Why it’s becoming more important for your SEO Google+: you’ve probably heard about it, may even have dipped your toe in the water by creating your own profile with associated business page (if you haven’t then I suggest you get on with it!). Basically, Google+ is the Big G’s answer to Facebook, but with… Read More »

How to use Google Analytics Dashboards

How to use Google Analytics Dashboards Google Analytics Dashboards are extremely useful for getting a snapshot view of your key data, e.g. visit numbers, bounce rate etc. You can create different dashboards, which allows you to create data sets that can be emailed to different colleagues in your company, for example. Google Analytics have just… Read More »

Google Analytics Audience Engagement

Google Analytics Audience Engagement Audience Engagnment is something you should be regularly measuring in your Google Analytics reports. Knowing how engaged, or not, your visitors are with your site generally and with your content in particular will give you a good indication about how you should be improving and refreshing both the layout and the… Read More »

In-Page Analytics Enhanced Link Attribution

Google Analytics: In-Page Analytics Enhanced Link Attribution Are you using In-page analytics to look at visitor behaviour on your web pages? If so then you’ll have been as frustrated as I have been at its limitations. At best it was only a general indication of how visitors were clicking on the various elements on any… Read More »

How to use Google Analytics Shortcuts

How to use Google Analytics Shortcuts Using the Shortcuts feature in Google Analytics can save you a lot of time by allowing you to access your favourite reports without having to recreate them every time you access your GA data. To find out how to use Google Analytics Shortcuts have a look at my How… Read More »