SEO: Google Penguin 2.0 is coming.

By | May 20, 2013

Google Penguin UpdateSEO Penguin 2.0: What to expect from Google in the next few months (or even weeks).

Penguin 2.0 is coming. Here’s Matt Cutts’ preview of what may be coming in the next few weeks from Google’s Webspam Team (note ‘may’ as he stresses this is not gospel, definite or final.

Watch Matt Cutts’ video

My reading of what he says: if (as you should be) you’re focusing on providing authoritative content particulary with Google Authorship attached and avoiding any link spamming, then you should be fine, in fact probably better off. If you’re not and you’re still trying to manipulate search results, especially via link spamming, then probably watch out.

Basically, then, it looks like an even more focused effort from Google to strengthen what they’ve been trying to do for quite a while: remove any influence webmasters/site owners have on manipulating organic search results.

Jeremy Nelson-Smith (20/05/13)