Is your Internet marketing geared up for the U.K.’s online explosion?

By | March 19, 2012

Is your Internet marketing geared up for the U.K.’s online explosion?

Jeremy Nelson-Smith, The Internet SpecialistTwo sets of statistics hit the headlines this week that show just how the U.K.’s love affair with the Internet and World Wide Web continues.

10 millionth .uk domain name registered: firstly Nominet announced that the 10 millionth .uk. domain name has just been registered. That compares with around 4.5 million small businesses in the U.K.

UK has biggest G20 Internet economy: secondly Boston Consulting Group released data showing that amongst the G20 group of countries the U.K. has the biggest Internet economy, contributing to 8.3% of the U.K. Total. BCG estimates our Internet economy is worth £121 billion, that’s £2000+ per person.

That in itself is pretty staggering, but when you consider that it’s now bigger than the healthcare, education and construction sectors, then things really do start to fall into perspective in terms of just how important the Internet has become to businesses.

And what’s more this growth is only going one way and that’s up: predictions are that it will continue to expand at a rate of 11% per year for the next four years, reaching a total value of £221bn by 2016. That compares with projected growth rates of 5.4% in the US and 6.9% in China.

BCG research shows that some 13.5% of all retail purchases were done over the Internet in 2010 and this is projected to rise to 23% by 2016.

So, if your business is not already geared up to take advantage of what’s happening then you need to do something and do it fast.

Thanks for reading.

Jeremy Nelson-Smith, Internet Marketing Expert