Expert Internet Marketing including SEO, Pay Per Click and Web Analytics Services

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The Internet Specialist

Tel: 07828 584297 / 01428 725662

Email: jns@theinternetspecialist.co.uk

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Jeremy Nelson-Smith

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SEO, PPC and Web Analytics - why you need them:

1. Attracting customers online depends increasingly on getting a high ranking on search results pages. If you’re not on the first page forget it, no one will find you.

A well planned SEO strategy is a must for every business to help get those top search page rankings.

2. Paying for a search engine listing can work very effectively in conjunction with effective SEO to pull in even more visitors....but only if you do it right!

3. How can you maximise the value of your web site to your business if you have no idea of what visitors are doing when they’re there?

Tracking, analysing and adjusting your site regularly really is a ‘no-brainer’.

  

 

 

 

 

 

 

I work with companies in London, Surrey and Hampshire, often on an ongoing basis, to improve their web site performance, deliver higher return on investment and a greater contribution to their bottom line.

I specialise in three areas that are increasingly important for companies where maximising web site performance is crucial for business growth and development.

1. Search Engine Optimisation (SEO)

The majority of visitors to your web pages should arrive as a result of clicking on your listing(s) on the first page of search results of the major search engines like Google, Yahoo and Bing (Microsoft).

If you’re not getting consistently high (top five) first page rankings for your web pages then your web site cannot compete effectively and will not deliver the ROI you should be looking for.

Get your SEO right and you’ll get higher rankings and more quality visitors... read more

2. Pay-Per-Click (PPC)

Also known as Paid Search or Keyword Advertising, PPC involves placing an ad on the search engine results pages and other web sites and paying every time someone clicks on the ad.

PPC is not right for every business and it is definitely not something that should be entered into without proper planning.

Too many businesses rush into PPC without understanding how to get it right, have a poor experience and pull out, never to return... read more

3. Web Analytics

This is the tracking and reporting of web site visitors and what they do when they visit your web site. This is an absolutely essential activity if you want your web site to perform better.

Most companies have some form of analytics tracking on their web pages but very few make the most of what a good analytics package can offer. Even fewer take the time to use the data to make decisions on how to improve their site... read more

 

 

Improve your search engine rankings

Increase your web site traffic

Maximise your web site performance

Professional SEO, Pay Per Click and Web Analytics to improve your bottom line

(with the personal touch)

 

Read my free Fact Sheets

Getting found by Search Engines

Introduction to Keywords

Finding the right keywords

 

What my clients say:

 

“Having recognised that a defined search engine optimisation strategy was needed to compete more effectively online, we chose to work with Jeremy, due not only to his obvious SEO expertise but also his demonstrable interest in helping our business develop and grow.”

Maddie Fenner, The Wine Gift Centre.

 

“Jeremy provided us with excellent advice that is already reaping rewards in terms of visitor numbers to our web site.”

David Levy, Ambassador Cleaning

 

“I am confident that Jeremy's search engine optimisation expertise and excellent advice on other aspects of our web site will help us to grow our business.”

Jo Crail, Kalibre Kitchens

 

“Since Jeremy brought his expertise to bear on our web site we have seen a significant improvement in both our search engine rankings and quality of web enquiries. ”

Geoffrey Bignell, Just Employment Solicitors and Advocates

 

"Jeremy's optimisation of our web site has enabled us to take an important step towards making it more effective in delivering an increased contribution to our bottom line.” Paul Richardson, Managing Director, Concept Financial Planning

 

 

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SEO Tutorial: Keywords Fundamentals

SEO Tutorial: Backlinks