Google Analytics: In-Page Analytics Enhanced Link Attribution
Are you using In-page analytics to look at visitor behaviour on your web pages? If so then you’ll have been as frustrated as I have been at its limitations. At best it was only a general indication of how visitors were clicking on the various elements on any given page.
Well, now the Big G has announced Enhanced Link Attribution. This is a big step forward and should give all us analytics lovers a much more accurate idea of which elements are being used by visitors and which are not.
All you have to do to take advantage of the new functionality is add a new code snippet to your existing GA code and switch ELA on via the Admin tab in your GA interface.
To get the lowdown on what ELA can offer you go to this Google Analytics Enhanced Link Attribution page.
Do it, it’s a no brainer for anyone who really wants to know what their visitors are doing and just as importantly not doing.
All the best.