Google+: Why it’s becoming more important for your SEO

By | May 22, 2013

Google+: Why it’s becoming more important for your SEO

Jeremy Nelson-Smith The Internet Specialist

Google+: you’ve probably heard about it, may even have dipped your toe in the water by creating your own profile with associated business page (if you haven’t then I suggest you get on with it!).

Basically, Google+ is the Big G’s answer to Facebook, but with an added bonus that Facebook can’t match and that’s this: since Google+ is a Google property (duh!) Google can choose how much it uses your Google+ content to influence your content’s natural search results.

By posting interesting, authoritative content on your Google+ pages, particularly with you identified as the author, using Google Authorship (very important, so make sure you read about it), you stand a much better chance of getting your blog content visible in natural search results (which we all know are dominated by Google).

And the more content you publish like this, the more visible it will become, the more people wil read it, share it, ‘Like’ it, and the more authoritative you, as an author, will become, and the more authoritative you become the more your content’s search visiblity will benefit. You get the idea.

Here’s a excellent article on Google+ by Nathan Safran of Search Engine Watch, I strongly suggest you read it.

All the best